Pretaportobello does Balmain

Just £38. Wannit.

Snap Shot / Cheap Shot

Pierre Balmain Spring/ Summer 2012 Women’s Collection (via Contra)

As I mentioned before, Balmain have created their first disfusion line... and here are the campaign images to show for it. Subtle and versatile - so investment pieces for a younger generation.

PFW 1 - Balmain, can it be affordable?

This Spring sees the first 'affordable' disfusion line from Balmain (to be named after its founder Pierre). Aimed at a younger, more 'edgy' generation, this supposed effortless cool is embodied by Abbey Lee and so, (supported by her band, Our Mountain and front man boyfriend) becomes the face of the campaign short film for the Pierre Balmain line. Until the collection is finally unveiled at Paris Fashion Week here's my favourites from the original Balmain label:

Balmain Spring Collection - Paris Fashion Week (via Fashion Gone Rogue)