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Thursday, 29 September 2011

PFW 1 - Balmain, can it be affordable?

This Spring sees the first 'affordable' disfusion line from Balmain (to be named after its founder Pierre). Aimed at a younger, more 'edgy' generation, this supposed effortless cool is embodied by Abbey Lee and so, (supported by her band, Our Mountain and front man boyfriend) becomes the face of the campaign short film for the Pierre Balmain line. Until the collection is finally unveiled at Paris Fashion Week here's my favourites from the original Balmain label:

Balmain Spring Collection - Paris Fashion Week (via Fashion Gone Rogue)

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