Erwin Blumenfeld at Hyères (via Nowness)
The shorts were shot between 1958 and 1964 and pitched to clients including Estée
Lauder and Helena
Rubinstein, but unfortunately were deemed to be too modern and outlandish. Originally a Dada
artist, Blumenfeld began working for Vogue and Harper’s Bazaar
in the late 30s. Utilizing his skills in photomontage, solarization and color slides,
he merged the avant garde in art with technical innovation,
popularizing the aesthetic in glossy magazines.
